Google’s new mobile friendly ranking algorithm will be launching on April 21st. This is big news if you care about search and being found. Which is 99% of us.
This isn’t the first time that Google has changed their search algorithm, and it surely won’t be the last – so why is it such a big deal now? The simple answer is this: if your site is not “mobile friendly,” your search standing will be greatly impacted. Conversely, if your site is mobile friendly, this is an opportunity for you to move up at the expense of others.
The new algorithm checks your site – all of it – and either gives you a “yes” or “no” for each section being mobile friendly. Let’s repeat that – there is no degree of being mobile friendly in Google world – you either are or you are not. This may seem overly harsh but it is easy to do when you are, in essence, the only game in town when it comes to search (all due respect to the many Bing product placements).
But what is mobile friendly? That’s a good question that you will want someone with Web expertise to help you with. It is not a mobile site or even necessarily a responsive site. It is still early in the process, but Google is talking it upon itself to define what is mobile friendly and what is not.
You can check your own site (at the very least test your home page and each section page) with this link:
We spend a great deal of time blogging for numerous clients to create thought leadership and drive search results through the interspersing of key terms within each blog. It is a great deal of work, and our “page one” status is in jeopardy without making these changes.
Starting April 21st Google will be rolling out the new algorithm. If you do not meet Google’s standard of being mobile friendly, some tweaks to your website can quickly change that.