Most organizations message by the seat of their pants. When you’re creating communications, are you making it up as you go along or has your organization taken the time to establish the messaging foundation to ensure do you have a clearly crafted message? Every marketing effort – be it a new website, collateral, direct marketing, or a press release needs to be aligned with your company’s core message. But first… it needs to be defined. Clearly communicate what makes you and your offerings unique – consistently, across your entire organization.
When you’re creating communications, are you making it up as you go along or has your organization taken the time to establish the messaging foundation to ensure do you have a clearly crafted message? Most organizations find themselves constantly going through cycles, recreating the message for whatever happens to be the hot topic of the week.
Think recommends that before you take even one more step with marketing, branding, etc. that your organization partner with us to develop a “message platform.” This, including your value proposition and differentiators serves as the foundation for all external communications. It is developed by conducting individual interviews among company leadership, customers, and customers.
The message platform helps get everyone on the same page – from how to communicate overall value, to specific offerings and what makes them compelling to target audiences. The platform is used for collateral, website materials, letters, and direct mail.