Seems like everyone is blogging these days – individuals, ex-newspaper folks, organizations… but are you? And should you be? Well blogging can accomplish many things, but first of all – what is a blog? Blogs are an opportunity to provide ongoing insights, and afford two-way communication with readers. The...
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Recently I partnered with MediaPost to conduct a survey among marketing professionals to uncover the changing demands of their role. In short – an overwhelming majority of them cited increasing pressures to show measurable results and be accountable as their biggest challenge. How we do this as marketers can...
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