Last week Google announced a long overdue change in its search algorithm, designed to penalize “over-optimization.” What does over-optimization mean? Well, as a firm that avoid the use of tricks, favoring content to drive traffic – I can tell you that if you’ve been in marketing for more than...
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Blogging is a fantastic way to create value to your website customers. But there is another major plus of online blogs – they naturally attract search engine traffic. Blogs already have optimized site architecture – meaning the way they are setup (or should be setup if done properly) makes...
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