Google’s new mobile friendly ranking algorithm will be launching on April 21st. This is big news if you care about search and being found. Which is 99% of us. This isn’t the first time that Google has changed their search algorithm, and it surely won’t be the last –...Read more
Last week Google announced a long overdue change in its search algorithm, designed to penalize “over-optimization.” What does over-optimization mean? Well, as a firm that avoid the use of tricks, favoring content to drive traffic – I can tell you that if you’ve been in marketing for more than...Read more
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