Most organizations message by the seat of their pants. When you’re creating communications, are you making it up as you go along or has your organization taken the time to establish the messaging foundation to ensure do you have a clearly crafted message? Every marketing effort – be it...
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Seems like everyone is blogging these days – individuals, ex-newspaper folks, organizations… but are you? And should you be? Well blogging can accomplish many things, but first of all – what is a blog? Blogs are an opportunity to provide ongoing insights, and afford two-way communication with readers. The...
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