Google’s new mobile friendly ranking algorithm will be launching on April 21st. This is big news if you care about search and being found. Which is 99% of us. This isn’t the first time that Google has changed their search algorithm, and it surely won’t be the last –...
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One of the questions I get most from clients and people I meet at networking events is “What should I be doing on social media?” There are factors to consider but the first question you should ask yourself is – who is my audience, and what do I want...
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Most organizations message by the seat of their pants. When you’re creating communications, are you making it up as you go along or has your organization taken the time to establish the messaging foundation to ensure do you have a clearly crafted message? Every marketing effort – be it...
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Yeah… we design and build websites – but there’s no shortage of organizations that do that. Think actually takes a look at your website and integrates it into your online strategy, making sure that your website is creating opportunities for you and your business. Yes, your website is your...
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Last week Google announced a long overdue change in its search algorithm, designed to penalize “over-optimization.” What does over-optimization mean? Well, as a firm that avoid the use of tricks, favoring content to drive traffic – I can tell you that if you’ve been in marketing for more than...
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eMarketer reports this week that the corporate website is second only to referrals in terms of lead generation for B2B firms. Yet more than 4 out of 5 (84%) said that their website was not performing to their expectations in terms of generating leads. And not just leads, but quality...
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Blogging is a fantastic way to create value to your website customers. But there is another major plus of online blogs – they naturally attract search engine traffic. Blogs already have optimized site architecture – meaning the way they are setup (or should be setup if done properly) makes...
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The other day I was looking at some prospects based off of email addresses… I could copy and paste the information after the “@” and put it in my browser. You know what I found? A lot? NOTHING. As a marketing professional, I have always been aware that just because...
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I was in a public setting the other day when I was reminded just how much I… and I realize this is going out on a limb given where I live… dislike Ohio State and their fans. (Please Note: This is meant to be satire, of course there is...
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In 2011, and soon to be 2012, it is all of our jobs to take a step back and ask – how do I reach my customers? Where do we find our audience? The days of trade magazines being the key to unlocking B2B opportunities has clearly passed. So…...
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