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Google’s new mobile friendly ranking algorithm will be launching on April 21st. This is big news if you care about search and being found. Which is 99% of us. This isn’t the first time that Google has changed their search algorithm, and it surely won’t be the last –...
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One of the questions I get most from clients and people I meet at networking events is “What should I be doing on social media?” There are factors to consider but the first question you should ask yourself is – who is my audience, and what do I want...
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Most organizations message by the seat of their pants. When you’re creating communications, are you making it up as you go along or has your organization taken the time to establish the messaging foundation to ensure do you have a clearly crafted message? Every marketing effort – be it...
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Last week Google announced a long overdue change in its search algorithm, designed to penalize “over-optimization.” What does over-optimization mean? Well, as a firm that avoid the use of tricks, favoring content to drive traffic – I can tell you that if you’ve been in marketing for more than...
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eMarketer reports this week that the corporate website is second only to referrals in terms of lead generation for B2B firms. Yet more than 4 out of 5 (84%) said that their website was not performing to their expectations in terms of generating leads. And not just leads, but quality...
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