Google’s new mobile friendly ranking algorithm will be launching on April 21st. This is big news if you care about search and being found. Which is 99% of us. This isn’t the first time that Google has changed their search algorithm, and it surely won’t be the last –...
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Yeah… we design and build websites – but there’s no shortage of organizations that do that. Think actually takes a look at your website and integrates it into your online strategy, making sure that your website is creating opportunities for you and your business. Yes, your website is your...
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Last week Google announced a long overdue change in its search algorithm, designed to penalize “over-optimization.” What does over-optimization mean? Well, as a firm that avoid the use of tricks, favoring content to drive traffic – I can tell you that if you’ve been in marketing for more than...
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eMarketer reports this week that the corporate website is second only to referrals in terms of lead generation for B2B firms. Yet more than 4 out of 5 (84%) said that their website was not performing to their expectations in terms of generating leads. And not just leads, but quality...
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Blogging is a fantastic way to create value to your website customers. But there is another major plus of online blogs – they naturally attract search engine traffic. Blogs already have optimized site architecture – meaning the way they are setup (or should be setup if done properly) makes...
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The other day I was looking at some prospects based off of email addresses… I could copy and paste the information after the “@” and put it in my browser. You know what I found? A lot? NOTHING. As a marketing professional, I have always been aware that just because...
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In 2011, and soon to be 2012, it is all of our jobs to take a step back and ask – how do I reach my customers? Where do we find our audience? The days of trade magazines being the key to unlocking B2B opportunities has clearly passed. So…...
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My favorite daily marketing e-newsletter… the eMarketer Daily recently (full disclosure, eMarketer as a client does not hurt their “favorite”status) published findings that reveal just how important it is to include social media plugins on your news and blog items. A little more than half of websites are using a share...
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What Jobs Taught Us About Driving Broadband Utilization As a marketer, Steve Jobs has always been on my short list of ‘most admired.’ His ability to innovate and wrap his products in the flag of an Apple culture was (and is) remarkable. My wife, the traditional Apple zealot explained...
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Seems like everyone is blogging these days – individuals, ex-newspaper folks, organizations… but are you? And should you be? Well blogging can accomplish many things, but first of all – what is a blog? Blogs are an opportunity to provide ongoing insights, and afford two-way communication with readers. The...
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